“It was always my intention to not just start ‘any’ company. When I witnessed all the dirty ways in which people produce – and sell – products, I knew we could do better. We HAVE to do better.
I guess I’ve always been the one stepping out of my comfort zone (what is that, anyway). Going against the stream. I studied History, where I specialised in Revolutions, the non-violent variety. Having a strong urge for justice, I ended up receiving a Masters’ degree in European Union Law. Did not work one day in either of those fields, but they helped form me and my beliefs.
Stemming from a family of cheeky entrepreneurs it might have been in my DNA to found a company with a strong mission – to change a vested industry.
When I was twelve years old, I desperately wanted to become a writer, to inspire people to keep on dreaming. And I kind of feel like that’s what I ended up doing. Only from a different angle. At Paper on the Rocks, we produce the tools that help people to keep on dreaming, writing, drawing and sharing thoughts.
Can you piece together where the Paper on the Rocks mission came from? An activistic stationery company that uses business to inspire and implement solutions to protect our forests and nature. I’m living my dream to make the world a better place. Tell me your story?”
Feel free to contact me at firstname.lastname@example.org!
Anne Pleun van Eijsden – Founder and CEO