There was a time when humans and trees were good friends. Forests allowed us funky monkeys to thrive and evolve into the sentient beings we are today. They provide this blue and green orb we call Earth with oxygen, shelter, food, protection from erosion, climate regulation… the list goes on and on. But you could say it has become a very one-sided friendship.
Every year, over 13 million acres of forest are being destroyed. Now to put that in a more grasping concept, that is an area larger than the size of the Netherlands being smashed into a pulp. Paper is then made from this pulp. But not before bleach and countless other chemicals are thrown into the concoction.
We aim to bring balance to that friendship again.
Let us be clear. Producing any consumer product requires the use of resources, whatever you make, you’ll need ‘something’ to turn it into ‘something else’. By rewriting the way stationery is made, it required us to take a critical look at the entire chain of notebook production. And just like us, you’ll be surprised that there are perfectly viable alternatives out there that do not need any chemicals or trees for that matter, without compromising quality!