We discovered that what we have done the last five years is not enough. It is too little, too late. As of now we do things differently. Hello activism, goodbye eco-shaming!
Why did we start? To make the traditional paper industry more sustainable. This is even mentioned in our statutes, so that our mission can never be removed from our DNA. To empower that thought we have been a B Corporation since day 1.
What it boils down to: We believe that the system needs drastic and quick change. We do that from the inside, in the paper industry. So: rewrite the rules. Alternative paper has to become normal. And if possible it should be climate-positive. The production has to be different, and the systems should be better. Because planting trees is not enough.
We take action right now. We speak with the paper industry as to how we can make quick changes, and we are constantly researching new paper alternatives that are the future. And we will make these alternatives available. With the team of Paper / on the Rocks. With players in the industry that also believe in positive change. And hopefully also with you.
We can not do this alone.